Case studies
Systems we built. Systems we run.
Below are summaries of operational systems we have shipped and now operate for clients. Names changed where requested.
From a founder-run sales motion to 38 booked calls a month, on autopilot.
The bottleneck
The founder was sourcing leads in a spreadsheet, sending cold emails from his personal mailbox, and tracking replies in his head. Pipeline visibility was zero. Growth had stalled at $42k MRR for nine months.
What we built
Mapped the full revenue motion and locked the system architecture in week one
Built sourcing, enrichment, and ICP scoring on hosted infrastructure
Stood up outreach infrastructure with 6 sending domains and 24 mailboxes warmed
Wired HubSpot stages, reply hand-offs, and SLA timers into one workflow
Deployed monitoring, logging, and a weekly pipeline dashboard for the founder
Now run the system day to day. Replies handled, pipeline kept clean
22
Hours saved / wk
38
Calls booked / mo
$180k
Pipeline / mo
3 weeks
Time to deploy
"We handed Volcanic Leads the bottleneck and they took it. I stopped touching outreach completely and our pipeline tripled inside a quarter. They run it. I close."
John Marek, Founder
Replaced four contractors with one operating system.
Bottleneck
The agency was paying four part-time contractors to manage list building, sending, replies, and reporting. Quality drifted, hand-offs broke, clients churned.
What we built
Consolidated the entire outbound stack into one operated system: sourcing pipelines, sending infrastructure, reply routing, and a per-client reporting dashboard. We now run the whole thing.
31
hrs saved / wk
47
calls / mo
$220k
pipeline / mo
4 wk
time to deploy
Cut the founder out of operations entirely.
Bottleneck
Two partners were spending 15+ hours a week each on onboarding, billing follow-ups, and pipeline hygiene. Strategic work kept getting pushed to weekends.
What we built
Rebuilt onboarding as a workflow, automated invoice and dunning logic, and integrated the CRM with the engagement tracker. A single dashboard now shows pipeline, active engagements, and cash position.
28
hrs saved / wk
19
calls / mo
$95k
pipeline / mo
2 wk
time to deploy