Masonry is a bid-driven craft. You show up, take measurements, build a bid, wait. Most masons run this on paper or in an old phone's notes app. The ones who grow past two crews run it on a system.
The Operations Problem
- - Bids go out and die silently
- - Material takeoff is calculated from memory, not measurement
- - Crews arrive at jobs without the right mix or stone on-site
- - Final walkthrough happens, but final payment drags
The System We Build
Bid pipeline. Every bid request logged. Site visit scheduled. Bid delivered within 5 days. Follow-up fires at day 3 and day 10.
Material takeoff and ordering. Bid includes detailed material list. Signed bid triggers supplier order. Delivery scheduled to match job start.
Crew scheduling. Jobs assigned to crews based on skill match and location. Crews see their week on phone.
Progress photos and updates. Crew lead takes end-of-day photos. Homeowner or GC gets a weekly update.
Final walkthrough and payment. Punch list logged. Resolution tracked. Final invoice fires on approval. Payment link sent.
Review and referral. Post-completion review ask. Referral tracking — masonry is hugely referral-driven.
What Changes After
Bid-to-signed ratio improves. Crews stop waiting for material. Final payment drags disappear.
Common Objections
"My crew isn't going to use an app." They already use phones. The app is simpler than texting photos to you. Adoption takes a week.
When This Makes Sense
Running 2+ crews, bidding 5+ jobs a month, and have had at least one job where material or scheduling issues cost you a day in the last quarter.